myke eric scott olson: Papers

"The History of Apple Computer"
Page 07

Also that year, a new factory was built in Freemont, CA just for the Mac. 300-baud and 1200-baud modems(10) were released at $299 and $495, respectively.(11) Apple finally discontinued the Apple III, which was a failure from the beginning. At the same time, they released the IIc (at a price of $1,295) at the "Apple II Forever" conference. Later that year, Apple made the Macintosh multi-lingual, now speaking German, Italian, and English, which was distributed by Apple Europe. It also released another Mac with more memory, the 512K Mac, in September for $3,195. Apple's net revenue that year was $1.52 billion.


The Later Years

Macintosh sales were slowing in 1985, with Apple's net revenue at only $1.92 billion. Apple responded by laying off 20% of the work force and closing three plants. Microsoft shipped its GUI OS, Windows 1.0, with borrowed components from the MacOS(12). Apple introduced the LaserWriter, their first laser printer, and AppleTalk. AppleTalk was the first attempt at a network which, now highly modified, is still being used. It was at first attractive because of the ease of setting-up a printer. In a desperate attempt to save her, the Lisa was renamed the Mac XL. Microsoft also introduced MS Word which was "beyond MacWrite" (MacUser 85). Wozniak first left to form a new company, and then, a few months later, Steve Jobs followed and formed NeXT, taking five key Apple employees with him. NeXT never made it in the computer industry. Finally, Dayna(13) became the first to try to make the Mac compatible with MS DOS(14), with their software, MacCharlie.

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